Marketmetrics introduces mR2online
Friday, 03 September 2010 00:11
MarketMetrics is proud to officially launch mR2online our online data collection service that we believe is a state of the art service following our due diligence with testing all aspects of service delivery.
mR2online is the result of 3 years of online data collection experience and testing at MarketMetrics.
We have decades of experience with data collection and are driven to ensure all of our methodologies are scientific, valid and reliable.
Having subjected mR2online to our professional rigor over the past three years, we believe we have an online data collection offering for our customers that is fit for purpose and guarantees validity of the research. mR2online has evolved by testing the criticisms and cautions that have emerged with the advent of online data collection:
- Non-probability sampling when using panels;
- Lack of ability to generalize data to the population;
- Financial incentives paid to panel members
- Panelists joining multiply panels to maximize return
Therefore our fit for purpose mR2online offering is an integral component of our full suite of data collection methodologies.
We are the fieldwork logistics experts and will tailor the data collection for each project to ensure we achieve the most reliable, valid and professional research results to maximize the insights our customers can provide to their clients.
We have been in business for decades due to our focus on guaranteeing the integrity and accuracy of the data we collect on behalf of our customers.
Growing our foot print – what we are doing as a result of our customer research
Wednesday, 25 August 2010 01:52
Here at MarketMetrics we have recently become ISO20252 accredited. As part of our ongoing commitment to continuous improvement we undertook an extensive customer research project conducted on our behalf by an external customer experience research expert in the latter half of 2009.
The findings of the research were very positive in that our customers told us exactly how we were travelling ‘as it is’. We have listened and furthermore taken extensive action since the completion of the research project.
We are proud to launch our new website, which highlights our holistic data collection service that includes all forms of data collection, our newly launched online offering mR2online and welcomes some key new staff to MarketMetrics. All of these changes have come about in response to our customer feedback and we welcome your views and opinions about these changes.
Our ongoing commitment to the research industry and in particular to the integrity of data collection for researchers has seen us become members of EOSMAR. We felt that this would further ensure that we maintain globally accepted standards of quality and integrity with the collection and analysis of data for research purposes.
We are also key sponsors at the AMSRS conference being held in Melbourne at the Convention Centre this week on the 9th and 10th September. We are proud to sponsor this premium event for researchers and the research industry. We feel that the annual conference is an event that ensures cohesion within in the research industry, and furthermore strives to maintain commitment to the integrity of collection and use of data within the research industry.
We look forward to seeing you at the conference and discussing how the improvements we have made to our organisation over the past twelve months can assist you with your next research project. We continue our commitment to our ‘can do’ attitude and philosophy. At MarketMetrics we were strive to find ways to partner with you to ensure your research project is developed and delivered in the most effective and efficient way possible.
Having been in business for decades there is not much we have not seen over the years in terms of research projects. This means that collectively our staff can make any project work regardless of how complex it may be. Once again we look forward to seeing you at the conference and to discussing how we at MarketMetrics can partner with you on your next project.
Marketmetrics joins ESOMAR
Wednesday, 25 August 2010 00:17
MarketMetrics have recently become accredited members of EOSMAR. We felt that our ongoing commitment to quality and the highest possible standards in terms of integrity with data collection and analysis along with the increasing globalisation of the industry merited such a move.
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With More than 4,600 members in over 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.
All ESOMAR members, agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world.
The Code has been revised to strengthen consumer protection and confidence and is applicable worldwide. It takes into account recent developments in technology and privacy issues in conducting market, opinion and social research.
Leading industry innovation and self-regulation since 1948, ESOMAR promotes the use of a code of practice that governs the way market research is conducted. Today, More than 4,600 ESOMAR members worldwide are committed to the highest professional and ethical standards embodied in the ICC/ESOMAR Code on Market and Social Practice.
We wanted to be able to demonstrate that we were not just committed to quality standards locally, but that we were also committed to global quality standards within the research industry. We have just recently passed out own national quality standards audit with flying colours. We are 100% committed continuous improvement as we feel this helps with assuring our customers that their projects is in safe hands with us at MarketMetrics.
New Members of the Markmetrics team
Saturday, 09 August 2008 22:30
Marketmetrics being AMSRO members have been proactive in listening to our customers and identifying the needs of researchers when it comes to meeting the delivery expectations with field services for their projects.
As a part of our continuous improvement process we are delighted to announce the arrival of two new senior people to our team here at Marketmetrics.
We would like to introduce our Field Services Manager Sumansh Chaudhry. Sumansh has 10+ years field services experience and has come to us from Millward Brown and also spent many years with NWC Research. He describes himself as having a ‘can do’ attitude and has a reputation for making complex research happen. Sumansh accomplishes this by looking at ways to achieve research objectives rather than focusing on obstacles. Sumansh is a great fit for the Marketmetrics ‘can do’ culture.
We also welcome Annie Nguyen-Yip our new Senior Surveycraft Analyst. Annie has over 11 years industry experience – and has come to us after 8 years in a similar role at Lighthouse Data Collection. Annie has exemplary attention to detail skills and is able to juggle multiple projects without compromising outcomes and will always deliver on time. Annie fits our data processing team perfectly and brings specialist project management skills to improve project outcomes.
Sumansh and Annie have been engaged as a result of the feedback from our customer research which has resulted in some substantial changes at Marketmetrics to improve the service offering to our customers. The whole expanded team at MarketMetrics look forward to partnering with you on your next project to ensure, timely and efficient development and delivery of the project for your client.