Marketmetrics joins ESOMAR

Wednesday, 25 August 2010 00:17

MarketMetrics have recently become accredited members of EOSMAR. We felt that our ongoing commitment to quality and the highest possible standards in terms of integrity with data collection and analysis along with the increasing globalisation of the industry merited such a move.

ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With More than 4,600 members in over 100 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.

To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.

All ESOMAR members, agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national professional bodies around the world.

The Code has been revised to strengthen consumer protection and confidence and is applicable worldwide. It takes into account recent developments in technology and privacy issues in conducting market, opinion and social research.

Leading industry innovation and self-regulation since 1948, ESOMAR promotes the use of a code of practice that governs the way market research is conducted. Today, More than 4,600 ESOMAR members worldwide are committed to the highest professional and ethical standards embodied in the ICC/ESOMAR Code on Market and Social Practice.

We wanted to be able to demonstrate that we were not just committed to quality standards locally, but that we were also committed to global quality standards within the research industry. We have just recently passed out own national quality standards audit with flying colours. We are 100% committed continuous improvement as we feel this helps with assuring our customers that their projects is in safe hands with us at MarketMetrics.