MR2 Online

mR²online is the result of 3 years of online data collection experience and testing at MarketMetrics.

We have decades of experience with data collection and are driven to ensure all of our methodologies are scientific, valid and reliable.

Having subjected mR²online to our professional rigor over the past three years, we believe we have an online data collection offering for our customers that is fit for purpose and guarantees validity of the research. mR²online has evolved by testing the criticisms and cautions that have emerged with the advent of online data collection:

• Non-probability sampling when using panels;

• Lack of ability to generalize data to the population;

• Financial incentives paid to panel members

• Panelists joining multiply panels to maximize return

Therefore our fit for purpose mR²online offering is an integral component of our full suite of data collection methodologies.

We are the fieldwork logistics experts and will tailor the data collection for each project to ensure we achieve the most reliable, valid and professional research results to maximize the insights our customers can provide to their clients.
We have been in business for decades due to our focus on guaranteeing the integrity and accuracy of the data we collect on behalf of our customers.