PARTNERSHIPS

Partnering with clients to obtain optimal outcomes

MarketMetrics has worked with international and national companies and local clients in most areas of the public and private sectors. Having a firm grasp on market, cultural and social research has lead to industry leadership in each of these areas. Existing clients rely on MarketMetrics as an ongoing partner and public bodies often use us to help support overflow. Following are some examples of the breadth of activities we undertake.

• Ad Hoc Assignments
  
  
  Many independent research consultants, as well as companies both in Australia and overseas use MarketMetrics on an ad hoc basis. Projects range from fieldwork only to both field and data processing.


• Longitudinal Studies
  
  
  MarketMetrics provided the Australian support for a major worldwide study into diabetes. This was a longitudinal study, the first phase of which was conducted over an 18 month period. MarketMetrics provided field interviewers in all states, including remote areas of Australia.


• Niche Market Research
  
  
  The research department of a major financial company approached MarketMetrics to assist with a national study to ascertain opinions on key issues from developers on construction development finance. Interest in the report from industry publications and the resulting editorial coverage generated real business for our client. The insights were used to enhance marketing activities and the research is now run on a quarterly basis.